how to cancel now tv subscription

How to Cancel NOW TV Subscription : Ultimate Guide

To know How to Cancel NOW TV subscription is now as easy as pie. Together with several other internet streaming platforms, NOW TV brings the world of entertainment at the palm of our hands. 

However, NOW TV cancellation and deletion can be quite confusing for many due to the Company’s rules and regulations.

Through NOW TV, you can stream hundreds of movies, series, and shows all in one streaming platform. It has become one of the most popular internet television providers in the UK.

As the platform is designed to cater to people who do not want to be tied to a contract, canceling your subscription is made simple.

Read on for a comprehensive NOW TV cancel subscription guide, as we help you answer all your questions on “How do I cancel NOW TV subscription?”.

Why Delete My NOW TV Account?

delete my now tv account

Although NOW TV offers a lot of flexibility for its customers, you may still find its services a bit lacking compared to other more prominent internet streaming platforms.

Its Full HD plan may also be a huge turn off for you, especially since you would need to pay an additional £3 per month on top of your purchased passes.

For instance, its default 720p streaming quality may give you comparatively low-quality images and inaudible sounds.

Compared to Netflix and Amazon Prime, which offer 4k resolution, NOW TV falls short on providing you with the best viewing experience in your home’s comfort.

We recommend you subscribe to another internet streaming platform to enjoy the latest and biggest blockbusters on your devices.

As a NOW TV customer, you have the right to request access to and erasure of your data.

With that said, you can obtain particular details about your account electronically from NOW TV. You also hold the right to restrict and withdraw consent to your personal information at any time.

Thus, this agreement allows you to wipe all your account information with them any time you want.

How To Cancel NOW TV Subscription Online

now tv cancel subscription

You can cancel NOW TV subscription on any device that has access to the NOW TV website. Here’s a step-by-step guide on how to cancel NOW TV subscription online from your web browser:

Sign In

First, go to the NOW TV website. Along the top right corner of the screen, click the ‘My Account’ button. Then click ‘Sign In’.

Go to Passes & Vouchers

Sign in to your NOW TV account. After signing in, click the ‘Passes & vouchers’ button under ‘My Account’.

Cancel Pass

Here, you will see all the passes that you have subscribed to. As you’re trying to cancel your entire subscription, click ‘Cancel Pass’ to each of your Pass(es).

After that, you will be taken through a series of dialogues on why you’re leaving. Follow the steps on the screen and choose an appropriate response to each.

Confirm Cancellation

It will provide some incentives to convince you to stay. Click the ‘I still want to cancel’ button to proceed.

Get Confirmation

After proceeding with the cancellation, you will receive a confirmation email within 3 hours, confirming that all passes have been canceled. You will no longer be charged for these passes.

Check Again

The Pass will be shown as running to the expiry date, but it should not show the renewal.

Check New Billing

Finally, click ‘Bills & payments’ under ‘My Account’ on your account page, and check if the amount for the next billing period has been removed.

Terms & Conditions

Make sure that each Pass that you want to cancel was subscribed to from your account.
If not, you’ll need to open the other account(s) to proceed with the cancellation.

Your existing subscription will no longer be available after a cancellation.
To permanently cancel your account, contact customer service through chat or email and request the removal of your profile.

Cancel NOW TV On Other Devices

cancel now tv subscription on devices

You can only proceed with your NOW TV cancel subscription on the website using a browser and NOT directly from the app.

After proceeding with your cancellation on the site, you can now cancel your app subscription in the following devices by following these quick steps:

Using Android App

The steps for easy cancellation on android application are given below. Follow the steps and you can do it within few minutes.

  • Open the Google Play Store app.
  • Select the ‘Menu’ button on the top left of the screen.
  • Select ‘Subscriptions’.
  • Select the NOW TV app and tap ‘Cancel Subscriptions.’

On iPhone

The steps for easy cancellation on iPhone are as follows.

Step 1. Open the Settings app.
Step 2. Tap your name.
Step 3. Select ‘Subscriptions’. (If you don’t see this, go to iTunes & App Store and sign in to your Apple ID, then select Subscriptions)
Step 4. Select the NOW TV app and tap ‘Cancel Subscriptions.’ If you don’t see the ‘Cancel Subscriptions’ button, the subscription is already canceled and will not auto-renew.

Using PS4

The steps for easy cancellation on PS4 are as follows. Follow the steps and you can the subscription cancellation on PS4.

  • Go to Settings.
  • Select ‘Account Management’.
  • Under ‘Account Information’, select ‘PlayStation Subscriptions’.
  • Select NOW TV and select ‘Turn Off Auto-Renew’.

How Do I Cancel NOW TV Pass Subscription

how to cancel now tv pass

The platform’s Passes features are made so that you can cancel subscription from each Pass individually if you no longer want to use it.

This feature helps avoid customers and users like you from overpaying. The types of NOW TV Subscription Passes that you can cancel are:

  • Sky Cinema Pass (£11.99/month)
  • Sky Sports Pass (£5.99/month)
  • Entertainment Pass (£8.99/month)
  • Kids Pass (£3.99/month)
  • Hayu Pass (£8.99/month)

Steps-by-Step Cancellation Method

If your subscription is coming to an end or you no longer want to use a Pass, here’s a step-by-step guide on how you can cancel your NOW TV Pass subscription:

Step 1. Go to NOW TV website, and sign into your account.

Step 2. Click the ‘My Account’ button on the top right of any of the website’s pages.

Step 3. Select ‘Passes & vouchers’ in the drop-down menu. You will see the passes you’ve subscribed to on the webpage.

Step 4. Click on ‘Cancel Pass’ next to the particular Pass that you want to cancel. Take note that each pass type needs to be canceled individually.

Step 5. After clicking ‘Cancel Pass’ it will take you through a series of dialogues to ask why you’re leaving. Follow the steps that will appear on the screen and select a reason why you want to cancel.

Step 6. After that, click the ‘I still want to cancel’ button.

Step 7. Once you have finished, you will get an email notification confirming that the Pass you have selected to be canceled has been removed from your subscriptions, and you will no longer be charged for it.

Step 8. You’ll be able to continue using the particular Pass that you have canceled until the end of the current billing period. (Except for Sky Sports Day Pass or Sports Week Pass, each payment for a pass gives you 30 days access).

You can also cancel over the phone by calling their hotline at 0800500212, or you may email to request the cancelation of your account.


1. Sky Sports Day Pass and Week Pass can only be canceled if it hasn’t been activated within 14 days upon purchase. To proceed with the cancellation, go to the ‘Get in Touch’ page on the NOW TV website.

2. If you can’t see the Pass that you want to cancel on your account, this is most likely because you have more than one NOW TV account. To proceed with the Pass cancellation, you’ll need to sign into each account to do so.

Cancellation Helpline

If you need further assistance on how to cancel NOW TV subscription, you can go to the website’s ‘Get in touch’ to see if your question is posted there.

You can also inquire and send your concern through the website’s ‘Live Chat’ customer support. Remember to keep your answers short and prompt as it times out after some time.

If you can’t access the Live Chat feature, try using a browser on which you haven’t set an AdBlocker, or haven’t disabled pop-ups or third party cookies.

Tips To Cancel NOW TV Account

cancellation tips

To easily cancel NOW TV subscription, we recommend doing the step-by-step procedure using a desktop PC, laptop, or Mac, instead of a mobile device.

Take note that when you use web browsers on mobile devices, it can sometimes have limitations on some features and aspects of the websites that you are accessing.

Furthermore, you can easily navigate when you’re on a desktop. So, if you’re trying to manage any of your online subscription matters, we highly suggest doing it on a desktop browser.

So What after Cancellation?

After the Cancellation, we recommend you to delete the NOW TV account and all details associated with it.

how to delete now tv account

Although you have the right to delete your account from their database any time you want, it may be quite tedious to do for some.

One downside in deletion your NOW TV account is that you do not have any option to do so online. The only way you can do so is by passing on your termination request through their customer service.

However, it is also worth noting that NOW TV does not provide its technical help hotline online. If you want your account to get deleted, you would have to reach them through email or live chat. 

Below are two different methods that you can do to remove your NOW TV account.

Method 1 – Through Email


If you want to permanently delete your NOW TV account, you can do so by sending an email to their customer service. To do this, follow the steps below.

  • Open your email account registered to your account.
  • Put “REQUEST TO DELETE MY NOW TV ACCOUNT” on the Subject field.
  • Compose an email requesting them to terminate your account permanently and email it to

Method 2 – Through Live Chat

live chat

You can also reach their customer service online through their live chat from 8 AM until 12 MN every day.

This option follows a first-come, first-serve basis, so you may have to wait for a couple of minutes depending on the number of requests. To do this, follow the steps below.

  • Visit the Help Centre page on their website.
  • Press the drop-down arrow at the bottom of the page.
  • Once you click this arrow, choose the Live Chat option.
  • Inform the customer service agent assigned to you that you want to delete your account with them.


Can I Reactivate a Pass after Canceling?

You can reactivate a Pass after canceling. Just take note when your last payout was.

If you canceled your Pass midway through the billing period that you have already paid for, you won’t be charged until the next renewal date once you reactivate.

Just click the ‘Restart’ button on the ‘Passes & vouchers’ page on the website.

What Happens When I Cancel My NOW TV Account?

Their customer service team may process your deletion request in a few hours or days.

The amount of time would depend on the number of complaints and appeals they are prioritizing.

Once your account gets deleted, you can no longer access all your information and activity with NOW TV.

You would also not be able to log in to your account and use all the services that they offer. You will no longer have access to Sky’s premium channels and shows on any of your devices.

How Do I Cancel NOW TV Broadband?

The cancellation process of NOW TV Broadband is not so tough. You just need to follow the prescribed rules of the Company and you can cancel it.

For Cancellation of NOW TV Broadband, you can refer this Ultimate Guide.

Can I cancel the subscription before trail ends?

Yes, you can certainly cancel the subscription before the trail period ends. It is recommended to do it before the expiry of trial to avoid bill shock.


NOW TV offers you contract-free access to any of your desired Sky channels. However, as pleasing as it may sound, its services may still be lacking compared to other internet streaming platforms.

If you want to have the best viewing experience at home, follow any of the methods we discussed on how to cancel NOW TV subscription as soon as possible. 

Also do not forget to delete your NOW TV account. Doing so would allow you to transfer to a new and much better internet streaming provider.

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